India’s Toffee Exports Surge Nearly 166% Since FY14, Says Piyush Goyal

New Delhi- Union Commerce and Industry Minister Piyush Goyal on Wednesday said India’s toffee exports have registered a sharp growth of nearly 166 per cent since 2013-14.

Sharing export data on social media platform X, the minister said exports of toffees, caramels and similar confectionery products rose from Rs 49.68 crore in FY2013-14 to Rs 132 crore in FY2025-26.

“India’s TOFFEE TALE would surely be melody to the ears! Exports have grown nearly 166 per cent since 2013-14,” Goyal wrote, adding that the sweetness of “Made in India” toffees is winning global appreciation.

PM Modi’s ‘Melody’ Gift Revives #Melodi Trend

Earlier in the day, Prime Minister Narendra Modi gifted a packet of Melody toffees to Italian Prime Minister Giorgia Meloni during his visit to Rome.

The light-hearted interaction between the two leaders quickly went viral on social media, bringing back the popular “#Melodi” trend — a blend of the names Modi and Meloni.

Meloni later shared a video of the moment on X, where she was seen laughing with Prime Minister Modi while speaking about the gift.

“Prime Minister Modi brought us a gift — a very, very good toffee — Melody,” she said in the video.

The Italian Prime Minister also thanked PM Modi for the gesture in the caption, further fuelling online conversations around the viral “Melodi” moment.

‘Melodi’ Trend Began During COP28

The hashtag first gained international attention during the COP28 summit in Dubai, when Giorgia Meloni shared a selfie with PM Modi captioned, “Good friends at COP28, #Melodi.”

Since then, the warm public interactions between the two leaders at global events, including the G20 Summit in New Delhi, have repeatedly attracted attention on social media.

Earlier on Wednesday, pictures and videos from a special dinner hosted near the iconic Colosseum in Rome also went viral online. The two leaders were seen sharing a smiling selfie and engaging in a relaxed conversation that quickly became a talking point across social media platforms.

With inputs from IANS