Whatsapp launches first ever TV campaign

Ranchi: WhatsApp launched its first ever TV campaign called “Share Joy, Not Rumors” as the latest step in a comprehensive effort to address the challenge of misinformation and pernicious rumors. WhatsApp worked closely with the Mumbai agency Taproot Dentsu and the filmmaker Shirsha Guha Thakurta to develop three sixty-second films that each convey real scenarios about rumors that have spread on WhatsApp via spam as well as in family and school groups.

Each film’s protagonist teaches someone important in their lives to not spread rumors and to use WhatsApp controls such as the ability to block senders and leave groups where rumors are spread.

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